About Sony

Sony Group Corporation is a global leader in entertainment, technology, and innovation. Founded in 1946 in Tokyo, Japan by Masaru Ibuka and Akio Morita, Sony has become one of the world’s most recognized brands in electronics, imaging, gaming, and professional solutions. Guided by its purpose to “fill the world with emotion through the power of creativity and technology”, Sony continues to inspire generations of consumers and industries alike.

History and Growth

Starting as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), Sony began with just 20 employees and a vision to rebuild Japan’s technology industry after World War II. In 1958, the company changed its name to Sony, symbolizing a fusion of “sonus” (Latin for sound) and “sonny” (youthful spirit).

Over the decades, Sony revolutionized technology and entertainment with milestones such as the Walkman (1979), Compact Disc (1982), PlayStation (1994), and world-class professional cameras and imaging systems. Sony’s continuous drive for innovation transformed it into a global powerhouse with operations in more than 190 countries.

Product Lines & Solutions

• Consumer Electronics: Televisions, home audio systems, soundbars, and premium headphones.
• Imaging & Photography: Digital cameras, mirrorless systems (Alpha series), and cinema line cameras used by professionals worldwide.
• Gaming & Interactive Entertainment: PlayStation consoles, accessories, and digital gaming platforms.
• Professional Solutions: Broadcast cameras, studio monitors, video production systems, and LED walls for commercial use.
• Semiconductors & Sensors: Image sensors for smartphones, vehicles, and industrial automation.
• Music & Film Divisions: Global entertainment arms producing music, movies, and streaming content.

Innovation and Design

Sony’s DNA is built on creativity and technology. Its design approach focuses on enriching everyday life while leading global innovation. Sony’s R&D centers pioneer advancements in AI, imaging, robotics, and interactive media. The company’s innovations—from the first transistor radio to today’s advanced 8K cameras and professional monitors—define excellence in both consumer and industrial fields.

Sustainability and Corporate Vision

Sony is deeply committed to ESG principles (Environment, Society, Governance). Through its “Road to Zero” initiative, Sony aims for a zero environmental footprint by 2040. The company invests in renewable energy, eco-packaging, and circular economy practices to reduce waste and emissions while maintaining product quality.

Global Presence

Headquartered in Tokyo, Japan, Sony operates across six main business domains — Electronics, Imaging, Gaming, Music, Movies, and Financial Services. With over 100,000 employees worldwide, Sony maintains regional offices, factories, and R&D centers across Asia, Europe, and the Middle East. Its impact reaches millions of homes, businesses, and industries globally.

Why Choose Sony?

• World-renowned for innovation, reliability, and creativity.
• Comprehensive range from consumer to professional-grade solutions.
• Trusted by media companies, healthcare institutions, and industries worldwide.
• Cutting-edge imaging, audio, and display technologies.
• Backed by Toolmart’s wholesale procurement support in Iraq and the Middle East.

Toolmart B2B Procurement Section

Toolmart partners with global leaders like Sony to provide reliable B2B procurement solutions for businesses in Iraq and the Middle East. Whether it’s high-definition broadcasting equipment, professional displays, or consumer electronics for retail distribution, Toolmart ensures competitive wholesale pricing, fast delivery, and genuine quality.

• Bulk supply of Sony professional and consumer products.
• Flexible import and logistics for regional projects.
• Support for corporate, educational, and media production sectors.
• Exclusive B2B offers for bulk orders and institutional supply.

Through Toolmart’s industrial sourcing network, businesses can access Sony’s latest technology — from PlayStation consoles and professional cameras to LED displays and audio systems — tailored for B2B and commercial applications in the Middle East.

Contact Toolmart now to source Sony products in bulk for your business or project in Iraq and the Middle East.